Grooms' news, with fashion, grooming and styling tips for the stag

Wedding days are important for grooms too so make sure you look resplendent alongside your beautiful bride! Here you will find style advice to help you achieve your very best look. Don't forget your best man and page boys who all contribute to make your Big Day as perfect as can be!

Grooms' News: Adidas has released a new timepiece collection

Adidas has released a new timepiece collection

Adidas has released a new timepiece collection made using luxury materials and reimagined silhouettes. The Expression One (pictured) is a pared-back design with a strong personality, perfect for the groom-to-be who wants a statement piece to wear for years to come.

The SS23 collections align with the Adidas Originals Time for Me campaign, which celebrates self-expression and individuality, the core values of the brand.

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Grooms' News: WarPaint For Men shares its make-up and skincare tips for grooms-to-be

WarPaint For Men shares its make-up and skincare tips for grooms-to-be

Our grooms' editor, Melissa Cullen, chatted with the founder of WarPaint For Men, Danny Gray, to discuss his skincare advice for grooms-to-be.

As great make-up starts with healthy skin, preparation is key to ensuring any products you apply, like tinted moisturiser or concealer, sit well and last all day. Start by using a hydrating cleanser with warm water to wash your face. Follow this up with a hydrating moisturiser and a primer to create a great base for your make-up. It's a good idea to leave the primer for a minute or so before applying any products.

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Grooms' News: Vintage Threads can transform your camping tent into a bespoke piece of clothing

Vintage Threads can transform your camping tent into a bespoke piece of clothing

Are you going to festivals this year and not sure what to do with your tent afterwards? Instead of leaving it sitting in your garage until next year, Vintage Threads are here to save the day to rework the materials into bespoke clothing - whether that's a dress or a men's t shirt, the options are endless.

Vintage Threads Rework has rapidly become a huge hit with customers around the world, including gaining the attention of Ariana Grande, Emma Chamberlain and Ellie Goulding. Not only does their rework help drive the business towards its zero-waste mission, but also gives you the opportunity to create a unique item of clothing like nothing you've seen before, completely individualised to you.

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Grooms' News: The Camden Watch Company has unveiled a new watch

The Camden Watch Company has unveiled a new watch

British independent brand The Camden Watch Company, founded by wife and husband team Anneke Short and Jerome Robert, have released a new addition to their No.27 range – The Camden Watch Company No.27 Oxblood and Oxblood.

The No.27 is a modern reworking of the classic vintage dials found on Victorian floor clocks and pocket watches. The 37mm unisex stainless steel case surrounds a striking oxblood coloured dial with stainless steel Roman Numeral hour markers. A second level to the dial is adorned with highly polished triangular studs, inspired by the metal rivets used on railways. And with an added touch of a 'train-track' minute indicator, this timepiece is a modern reworking.

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Grooms' News: Sentimental gifts for the wedding party

Sentimental gifts for the wedding party

Emma Pearson, owner of Heads and Tails Jewellery, shares with us her thoughts about choosing gifts for your wedding party. "Finding gifts for your party is an important part of wedding planning, especially as these will be the people who stand beside you on one of the most important days of your life. You might want to give a gift to ask them to be in your wedding party or show them you appreciate them by saying thank you with a personalised gift. Either way, finding a gift that's as unique as the people in your party can be tricky; choose something personalised with a coin minted in their birth year can be a unique and sentimental choice, or why not combine both of your birth years into one beautiful piece that they can cherish for years to come?

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Grooms' News: AVI-8 has partnered with the 617 Squadron Association to produce a new watch

AVI-8 has partnered with the 617 Squadron Association to produce a new watch

AVI-8 has partnered with the 617 Squadron Association to produce the new anticipated Dambuster 617 Squadron 80th Anniversary Chronograph Limited Edition Watch. This timepiece makes sure to honour 617 Squadrons heroic acts by incorporating both impeccable design and exceptional technology into the watch.

AVI-8 has announce the release of the highly anticipated Dambuster 617 Squadron 80th Anniversary Chronograph Limited Edition. This exclusive timepiece pays homage to the historic Dambusters Raid and commemorates the 80th anniversary of Operation Chastise, a seminal feat of daring featuring the Avro Lancaster Bomber and some of WW2 bravest airmen. AVI-8 has also partnered with the esteemed 617 Squadron Association, and a portion of net sales from this launch will be donated to support their valuable work.

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Grooms' News: Love The Sales has compiled a list of their favourite menswear pieces

Love The Sales has compiled a list of their favourite menswear pieces

Countryside weddings are growing in popularity, whether it's set in an open field, a converted barn, or even family gardens, it's easy to see why so many couples are now choosing outdoor venues.

More casual weddings may call for flowy cotton or linen clothing, whereas more formal events may call for satins and silk. For men and others who decide against the traditional wedding guest dress, keeping cool in a suit at an outdoor country wedding is slightly more difficult. However, there are great alternatives to your regular wool-blend suit that are ideal for a country wedding in the sun. Linen suits have seen an increase in search demand on Google by 30 per cent over the last 30 days compared to last year, bringing the smart-casual style back to the forefront of summer fashion.

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Grooms' News: Orient is launching three new watches

Orient is launching three new watches

Orient is launching on 29th August three new Orient Mako Diver design models with chronograph functions to its Sports Collection. The first chronographs in the Orient Mako Diver design series are both solar-powered and possess a sporty and casual style.

These new chronograph Orient Mako Diver design models feature a uni-directional rotating bezel with six grooves common to the series, along with a metal dial with a fine lustre finish.

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Grooms' News: Duvin Design has unveiled its latest menswear collection

Duvin Design has unveiled its latest menswear collection

Duvin Design has unveiled its latest menswear collection for summer 2023 called Oasis Of Leisure. Drawing inspiration from the 80s and 90s, the Filthy Flamingo Surf Gang puts forth another easy, breezy offering for long days in the sun, infused with the brand's signature bold hues, vibey patterns and a modern twist.

The latest 64-piece collection presents an array of looks ideal for soaking up the sun by the beach, pool, on a boat, or putting green. Vintage-inspired graphics are juxtaposed with bold checkerboard patterns and Hawaiian florals, set atop cabana sets, tees, board shorts and two-toned hats.

"I've always loved that fashion is so cyclical," says Austin Duvall, the creative director and co-founder of Duvin Design. "With our Summer '23 release, we loved bringing back to life the fun allure of the '80s and updating it for all a modern leisure-lover's needs."

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Grooms' News: Seiko has released two new watches

Seiko has released two new watches

The new Seiko Prospex 'Dark Depths' GMT and the Seiko Prospex 'Marine Green' GMT watches are now available. Inspired by both their 1968 diver's watch and Japan's first hi-beat one-piece diver's watch, created by Seiko.

The success of Seiko's 1968 Diver's Watch laid the foundation for Seiko's diving watch development. For 60 years, Seiko has innovated wearable, precise watches for professional and recreational divers. These new additions are no exception with their new in-house 6R54 calibre enabling a mechanical GMT functionality, a first for Seiko dive watches. The new calibre allows for calendar-date functionality and a stop second-hand function.

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Grooms' News: Watch this space - tips from Watch Pilot

Watch this space - tips from Watch Pilot

A watch should complement a groom's suit, however it should also be a timepiece that they will want to wear for years to come. Co-founder of WatchPilot.com, Tim Harrison, has shared with County Wedding Magazines' grooms' editor, Melissa Cullen, his expert advice on buying and investing in a timepiece for your big day. What type of watches are available for grooms-to-be? The most common watches are quartz, which offer accurate timing with minimal maintenance

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Grooms' News: Dressed to Impress with Colour Me Beautiful

Dressed to Impress with Colour Me Beautiful

Choosing the right outfi t for your special day will come down to a variety of factors: the style of wedding you're having, the venue, the time of year and, of course, what your partner is wearing. To help you fi nd the perfect look, we've asked Cliff Bashforth, the MD of Colour Me Beautiful, to share his top styling tips: Choosing a style - there are different styles of formal attire available for men, some of which are more traditional than others.

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Grooms' News: Toron Studio is a new menswear brand

Toron Studio is a new menswear brand

Founded in London in 2022 by Danish-born Jasper Toron, who previously led the menswear design teams at Burberry, Givenchy and Brioni, the capsule brand offers a seasonless wardrobe free of constraints, imbued by Toron's love for Ancient Greek culture, interiors, and the beauty of the male body.

From his decade-long experience in menswear luxury, Jasper Toron took his perfectionist approach to source the finest materials available but left behind the disciplined and restrained rigour of masculine tailoring to explore a new clothing vocabulary where comfort, sensuality and humour take centre stage.

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Grooms' News: Groomed Mobile Barbers have seen a rise in bookings for home haircuts and beard trims

Groomed Mobile Barbers have seen a rise in bookings for home haircuts and beard trims

Groomed Mobile Barbers have seen a rise in bookings for home haircuts and beard trims for weddings. Able to set up anywhere, Groomed Mobile Barbers bring with them everything needed to ensure your hair is styled, beard is trimmed and shave is perfectly smooth.

Owner Giuliano Dore tells us: "In many cultures, the bride gathers with her bridesmaids to have her make-up and hair done just before the wedding, but in the past, men simply queued at their local barber shop waiting for their turn.

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Grooms' News: British shoe brand Chatham has unveiled its Spring/Summer 2023 Collection

British shoe brand Chatham has unveiled its Spring/Summer 2023 Collection

British shoe brand Chatham has unveiled its Spring/Summer 2023 Collection. The new collection draws inspiration from Chatham's love for being outdoors, combined with its signature British style integrating traditional craftsmanship and the finest materials. It includes everything from deck shoes and loafers to trainers and boots.

The Rockwell II (pictured) is the bestselling style in the collection, which is famed for being long-lasting and high-quality. Crafted from premium chestnut leather, this comfortable deck shoe is handstitched and boasts new sole spring poron performance cushioning, which is anti-bacterial and offers maximum comfort and shock absorption. All of the deck shoes in Chatham's durable G2 collection benefit from a two-year manufacturer's guarantee.

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Grooms' News: Orient Bambino Watch Series now includes a long-awaited 38-mm diameter case

Orient Bambino Watch Series now includes a long-awaited 38-mm diameter case

The international best-selling Orient Bambino Watch Series now includes a long-awaited 38-mm diameter case perfect for grooms-to-be.

The Classic and Simple Style Series, known as Orient Bambino by dedicated fans, features traditional design features such as a convex dial and domed glass. The series has been a consistent best-seller over the last decade in 70 countries around the world. Until now, they featured mostly 40.5-mm case diameters, however, these latest models feature a more compact 38-mm case.

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Grooms' News: Baylis & Harding has launched a new range of men’s shower gels

Baylis & Harding has launched a new range of men’s shower gels

Baylis & Harding has launched a new range of men's shower gels designed to elevate self-care routines. The Goodness Men's Range includes four gels, each of which has been crafted using natural ingredients, taking inspiration from nature to cleanse the body and mind.

Kind to your skin and the planet, the new collection has launched on Amazon and in selected Boots stores.

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Grooms' News: Sons of Adonis has released a new liquid concealer formulated specifically for men

Sons of Adonis has released a new liquid concealer formulated specifically for men

Sons of Adonis has released a new liquid concealer formulated specifically for men. Delivering environmentally sustainable, vegan and cruelty-free premium make-up, Sons of Adonis aims to empower grooms to look and feel their best by normalising cosmetics for men.

The brand's liquid concealer discreetly covers dark circles and minor skin imperfections with a natural matte finish. It's discrete, safe for sensitive skin, non-oily, and moisturising, meaning grooms-to-be can enjoy all the benefits of wearing concealer with an undetectable finish.

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Grooms' News: Wonther offer genderless jewellery for your wedding party

Wonther offer genderless jewellery for your wedding party

As the wedding season approaches, the jewellery brand Wonther is offering a selection of pieces for everyone involved in your special day. Wonther is designed to challenge traditional norms, allowing everyone to express their authenticity and love without restrictions.

From wedding rings to family necklaces, Wonther offers a wide range of options that transcend stereotypes and gender labels. Each piece is carefully designed and created with responsible materials to ensure its sustainability.

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Grooms' News: Orient has added four new watches to its popular Classic and Simple Style Series

Orient has added four new watches to its popular Classic and Simple Style Series

Orient has added four new models to its popular Classic and Simple Style series. The new models add day-date and 24-hour indicators, as well as new dial colour options which combine classical and casual styles that convey the charm of mechanical watches.

The Classic and Simple Style series has been a bestseller around the world, representing everything that is Orient. The series is known for its traditional classical face, a domed glass with a retro feel, and delicate case design with slender lugs.

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