Bridal fashion news and inspiration

John Lewis announces 20 new fashion brands

John Lewis plans to turbocharge its fashion offer to be the leading high street name for mid-premium clothing, perfect for wedding guest outfits and honeymoon attire. John Lewis is aiming to become the high street and online destination for customers buying contemporary fashion by bringing in additional cutting-edge designers to its branded offer. The move is part of their strategy to increase the frequency of fashion spend and build its growing market share with a younger demographic - particularly among 30 and 40-year-olds. It builds on the strong fashion sales during the last financial year and demonstrates our ambition to dominate the mid-premium market.

Pandora launches Games of Thrones Collection

Pandora is launching a jewellery collection inspired by HBO's Game of Thrones in collaboration with Warner Bros. Discovery Global Consumer Products. The Game of Thrones x Pandora collaboration brings to life the series' famed world through 12 designs. Each piece is connected to a story or character and explores themes from across the series, such as the Game of Thrones X Pandora Dragon Egg charm that represents the beginning of the dragon story that runs through the entire narrative of the show. Pandora's craftspeople have used techniques such as laser soldering to create striking contrasts on 14k gold-plated pieces, and oxidisation to add depth and darkness to sterling silver designs, reflecting the tales, textures and landscapes of Game of Thrones.

Jessica Flinn Fine Jewellery collaborates with Zebedee Model Management

Jessica Flinn Fine Jewellery collaborates with Zebedee Model Management on this new photoshoot that fills the void in diverse representation. Adorned with exquisite gemstone rings designed and crafted by Jessica Flinn Fine Jewellery, the models confidently showcase their unique and beautiful visual distinctions. The initiative is all about self-love and flaunting what makes you unique. Creative designer Jessie, from Jessica Flinn Fine Jewellery, says, "We didn't just want to create pretty pictures, we wanted to show that beauty isn't a mould; it's what makes you, well, you. Our rings shine brighter when paired with individuality." The project is a definite, lively, and vivid declaration of Jessica Flinn Fine Jewellery's dedication to championing diversity and inclusion. By celebrating individuality, inclusivity, and self-love, the brand is shaping a new narrative.

Pandora unveils new Oxford Street store and lab-grown diamonds

The world's largest jewellery brand, Pandora has unveiled its new store on London's iconic Oxford Street. Pandora UK ambassador – multi-award winning TV and BBC Radio 1 presenter - Vick Hope opened the store, which is Pandora's third and biggest along the bustling Oxford Street shopping district. Conveniently located opposite Tottenham Court Station's Elizabeth Line entrance, the store has a fresh and modern aesthetic that has been designed to immerse visitors in the world of Pandora's world of charms, bracelets, rings, earrings, and necklaces. The spacious layout and thoughtfully curated displays showcase Pandora's latest designs - including a dedicated space for its lab-grown diamond collections, as well as classic favourites such as Pandora Moments and Pandora Timeless. The store will also offer jewellery engraving for personalisation on a wide selection of pieces across its collections.

River Island's director of design shares wedding guest outfit trends

Sian Ryan, the director of design at River Island, shares advice on dressing for weddings all season long. "Before deciding on my wedding guest look, I always consider the dress code - hopefully, this is stated on the invitation, but if not, the design of the invite and choice of venue can give clues about the general vibe of the wedding. I love browsing the likes of Vogue, Who What Wear and Instagram for inspiration," says Sian. "Whether you like to go all out with vibrant brights or you opt for softer pastel shades, Autumn is the perfect time to experiment with colour. We're expecting yellow in rich mango tones to be a big hit! If such a bold colour is too much of a commitment then consider more muted shades.

STEP ONE launches new women’s ribbed seam-free underwear

STEP ONE Australian underwear brand is excited to reveal its new women's ribbed, seam-free underwear perfect for honeymoons and mini-moons! It's also ideal for lounging around at home or working out at the gym. The ultra-comfy and eco-friendly underwear is crafted with the utmost care from a blend of high-quality materials, made from super-soft bamboo viscose, polyamide and spandex. Combining the best of nature and technology to deliver an unparalleled wearing experience. STEP ONE's new stylish ribbed seam-free briefs come in three styles - thong, bikini brief and full brief, with a choice of five colour ways - Espresso-tini, Pina Colada, Rose, Sparkling Bubbles and Blue Lagoon.

Freemans launch Wedding Shop with Britain's best value bridal dress for £58

Brides facing the cost of a wedding crisis can now say yes to a dress for under £60 thanks to digital department store Freemans. The sleeveless, full-length lace gown with delicate cut-out front detailing costs just £58 and is exclusively available from the Bonprix value range at the digital department store Freemans.com. The dress is part of the retailer's newly launched Wedding Shop and includes more than 800 options for that special day with a number of other bridal choices, complimented with bridesmaid dresses from just £45 to £80 and grooms and groomsmen's suits from just £100. The brand has even considered mothers-of-the-bride with more than 100 looks starting from a purse-friendly £45.

Rewritten bridesmaids' dress brand unveils biggest ever sale

Modern bridesmaids' dress brand Rewritten has just launched a HUGE Summer sale with bridesmaids' dresses starting at £30 in a variety of fashionable colours - once they're gone, they're gone! Styles include the Florence waterfall dress in rose pink, now £112; the Mykonos dress in forest green, now just £91 and the stylish Berlin dress in Marine, now a purse-friendly £40!

Ernest Jones launches new traceable Origin collection

With decades of diamond experience and knowledge of quality and craftsmanship; the UK's favourite high-street jeweller, Ernest Jones has launched its exclusive new traceable collection; Origin by Ernest Jones. With fully traceable, responsibly sourced natural diamonds hand-crafted in recycled platinum or 18-carat gold made with renewable energy, it's set to lead the way in trust and transparency. Like all Ernest Jones diamonds, each one in this collection is conflict-free and responsibly sourced.

Love the Sales reveals summer fashion for country-inspired weddings

Countryside weddings are more popular than ever, especially with the UK summers getting hotter and longer each year. Whether they're set in an open field, a converted barn, or even family-owned gardens, it's easy to see why so many couples are now choosing outdoor wedding venues. August is the most popular month for weddings and sees more weddings take place than any other month throughout the year. Google searches for 'wedding guest outfits' peak on August 16th every year. Google search demand for the term 'countryside weddings' has also increased 11% over the past year, whilst demand for the perfect 'outdoor wedding' has seen a 34% increase over the last 30 days in comparison to last year. As we enter the most popular wedding month of the year, this figure is expected to rise significantly.

New Barbie movie inspires pink to be the third most popular colour to wear to a wedding

A new study shows the most searched-for wedding guest dress colours to wear to a summer celebration. It was conducted by fabric experts Dalston Mill Fabrics where the team analysed Google Trends data with more than 8,995 search terms relating to different colours and styles of dresses to wear to a wedding. It seems that the new Barbie movie has inspired many, with pink being number three on the list.

Club L London's summer tailoring and occasion wear suits every occasion

Club L London means business this summer with perfectly tailored picks ideal for a wedding. Timeless styles combined with sexy silhouettes include carefully crafted, concealed boning, structured bodices and sharp necklines designed to suit any figure. The fashionable brand has also just unveiled its La Vie En Rose range of elegant occasionwear. Draped midi dresses in the softest luxury crepes are perfect for garden gatherings whilst satin slips, jersey jumpsuits and frilly minis will be go-tos for wedding guests. Romantic ruffles and corsage accents adorn the pieces for those looking for that something extra special.

Online wedding fashion destination SilkFred reveals trends for bridesmaids

The online wedding fashion destination SilkFred reveals why a multiway bridesmaid dress is proving popular this season after the platform has reported a 225% increase in searches for 'multiway bridesmaid dress' in the last 30 days. SilkFred's head stylist Megan Watkins tells us, "One of the main pros of multiway bridesmaid dresses is their ability to be worn in various styles, meaning each of your bridesmaids can feel their best. They can experiment with different necklines, sleeve styles, and draping techniques to find the most flattering look for their unique features." Megan continues, "A huge plus to multiway dresses is their re-wearability - making them a more eco-friendly option as well. Bridesmaids can style their multiway dresses differently for future events such as parties, formal events, or even other weddings. This versatility not only adds sustainability value to the dress, but it also makes it a practical investment for bridesmaids."

River Island shares wedding guest outfit trends for 2023

Summer marks the start of wedding season and, more importantly, it's a great excuse to get dressed up with family and friends. In May 2023, views of the River Island wedding guest outfit page increased by 85% from the previous month. Here, Sian Ryan, director of design at River Island shares her advice on dressing for weddings all summer long. She tells us, "Before deciding on my wedding guest look I always consider the dress code - hopefully this is stated on the invitation, but if not, the design of the invite and choice of venue can give you some clues about the general vibe of the wedding. To get into the mood I love browsing the pages of Vogue; Who What Wear and Instagram for inspiration."

Royal Ascot 2023 must-haves for every dress code

The UK's most famous racing meet-up Royal Ascot is upon us. Whilst Royal Ascot is mainly about the horses, this week-long event is just as much about fashion. The timeless event has a strict dress code with rules varying depending on which enclosure you are watching the races from. Leading fashion sales website Love The Sales has compiled some dress code-appropriate pieces that are perfect for this year's event.

The Night Store launches summer nightwear collection

Luxury pyjama brand, The Night Store, has launched its new Summer 23 collection Moroccan Nights. Renowned for bold prints and colorful designs, The Night Store has elevated its style for the new season by incorporating super soft fabrics and luxurious 100% Organic Cottons, perfect for the warmer nights. The Moroccan Nights collection showcases 13 pieces, including maternity and a 'matching mini' children's set, with prices ranging from £12 to £38. This affordable range ensures that luxury is accessible to all.

Thank the father figure in your life with a personalised bracelet from Merci Maman

Thank the father figure in your life this Father's Day, which is just around the corner on Sunday 18th June, with a personalised bracelet from Merci Maman. What better way to show your love and appreciation than with a personalised gift like a men's beaded, leather or braided bracelet? There's a wide selection available in different colours, from semi-precious beaded bracelets personalised with his initial to trendy designs featuring a sterling silver bar that can be engraved with your own unique message.

FatFace has partnered with the Marine Conservation Society for World Ocean Day

In celebration of World Ocean Day this week on Thursday 8th of June, the British fashion retailer FatFace has partnered with the Marine Conservation Society for the fourth year running to design a clothing and accessories collaboration inspired by the ocean. To support the charity's groundbreaking Citizen Science projects, 10% of the sales of items in this collection are donated directly to the cause, helping to deliver real conservation impact and protect our marine heritage.

Pandora teams up with Stonewall for Pride month

Pandora, the world's largest jewellery brand, is joining forces with LGBTQ+ charity Stonewall in support of Pride this summer. Between 1st June and 31 August 2023, 10% of each sale generated from a select range of pride-inspired Pandora charms will be donated to Stonewall to support its mission of equality and acceptance of LGBTQ+ people. Pandora has pledged a minimum £25,000 donation that will be distributed across Stonewall's ongoing work to build a world where all LGBTQ+ people are free to be themselves. Pandora began working with Stonewall in 2022 when the company launched its 'Pride at Pandora' network in the UK, a grassroots initiative aimed at transforming the experiences of its LGBTQ+ employees in the workplace, providing peer-to-peer support and raising awareness around better inclusion of underrepresented groups. The network actively promotes acceptance, equality and equity, as well as celebrating the work of LGBTQ+ people, and raising awareness of issues affecting the community.

Luxe jewellery brand LYNA London offers glamorous yet affordable pieces

Luxe jewellery brand LYNA London offers glamorous yet affordable pieces from just £18. Their best-selling sterling silver Serenity Rings in white and pink, £35, proved to be so popular that customers can now buy a necklace to match, with a wide variety of colours available. In other news, LYNA London celebrates a highly successful first year of business including social media growth.